Expertise

Over 10 years of “explaining to clients that if you make everything bold, nothing will actually be bold” — and counting.

 

What I’ve worked on

Art Direction

  • On-site campaign and brand photo and video art direction and shoot styling

  • Oversight of photo and video production

  • Strategy and concept development

Brand Identity & Development

  • Brand strategy and positioning

  • Logo creation and design

  • Concept development

  • Brand identity guidelines

  • Naming

  • Messaging, voice, and tone

Digital & Website Design

  • UI/UX design

  • Website design

  • Wireframing

  • Content management and population

  • Landing page design

  • Email design and development

  • WCAG accessibility guidelines and best practices

Marketing & Campaigns

  • Development and use of audience personas

  • Integrated marketing campaigns

  • Digital and traditional marketing executions

  • Social media asset creation for promoted and organic posts

  • Static and animated display ad design

  • Infographics and data visualizations

Who I’ve worked with

How I got it done

With Some Programs

  • Adobe Creative Suite (InDesign, Illustrator, Photoshop, After Effects)

  • Sketch and InVision

  • Nova (plain-text editor)

  • WordPress

  • Squarespace

  • Keynote

  • Adobe Acrobat

  • Google Drive and Workspace

  • Microsoft Office

  • MailChimp and Constant Contact

  • Slack

  • Workamajig

Experiences

  • Oversight and management of freelancers, junior team members, and interns providing thoughtful strategy and creative direction

  • Hands-on, client-facing presentation experience in discoveries, meetings, and other creative work presentations

  • Art direction and oversight of photo shoots and video production

  • Working directly with outside print and production vendors

  • Design lead on internal reviews and critiques with other designers and copywriters

  • Expanded and shaped internal brand development processes

  • Cool creative conferences and workshops including Type Con, Typographics, Brand New, First Round, Creative Works, and UnSpam

And Cool Skills, Too

  • Sound experience designing for a variety of both print and digital mediums and platforms

  • A likely unhealthy obsession with spreadsheets, systems, file organization, and proofing

  • Being told I’m detail over-oriented

  • Some pretty okay copywriting abilities for a designer

  • Knowledge of WCAG accessibility guidelines and best practices

  • Proficiency with HTML & CSS (especially when it comes to email)

  • Un poco español