Copper Yards Brand Identity

Visual Identity, Branding, Placemaking, Hospitality
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Overview

Copper Yards is a project in Salt Lake City, Utah, that aims to transform and activate an entire mega-block into a must-see destination. By focusing on the rich, natural elements in the state and the urban textures of the city, Copper Yards is all about bringing a mix of people, thoughts, and ideas together to foster a sense of community, imagination, and growth.

 
 
At its core, Copper Yards is built on the ideas of community and creating a place where all different people can come together.

At its core, Copper Yards is built on the ideas of community and creating a place where all different people can come together.

 
 
 
Placemaking imagery and logo marks associated with a mix of natural and urban elements. The succulent mark is inspired by the Utah landscape and the distinct radial symmetry of the petals reinforces ideas of convergence and coming together..

Placemaking imagery and logo marks associated with a mix of natural and urban elements. The succulent mark is inspired by the Utah landscape and the distinct radial symmetry of the petals reinforces ideas of convergence and coming together..

Brand color palette

Brand color palette

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