Koelbel Urban Homes Brand Awareness Campaign
Brand Campaign, Art Direction, Real Estate Development
Overview
Koelbel & Co. is a premier residential and commercial real estate developer in Denver and all of Colorado. Their Urban Homes division focuses on creating connections within the communities that they build — ensuring that they are places people want to live.
In a play off of the old mantra, “location, location, location,” we helped develop a brand campaign that substituted other ation words in order to highlight the vast array of features and benefits of Koelbel’s urban communities. The campaign has had legs in both print and digital media — from magazine ads to social media — and also necessitated its own on-site lifestyle photoshoot for images to be used in property brochures, website materials, and other advertisements.
A social carousel-style ad featuring the “location, location” campaign, highlighting inclusive lifestyle and property imagery.
Close-up lifestyle imagery was used in a”macro/micro” specific leg of the campaign.
Social story ads focused specifically on people in the space versus the space itself.
More Work
